How to Market Marketing with Wendy Wiesman - Ep 009
Should Marketing lead customer centricity or should it come from leadership?
On today’s show, I’m talking to Wendy Wiesman, Sr Director, of Brand and Engagement Marketing for Blue Cross Blue Shield of Minnesota. We discuss tips on how to best work with your internal Marketing department and how to build internal empathy for your customer.
I've been excited to have Wendy on the show since it's inception so I hope you enjoy the conversation as much as I did.